Our Story

Bring true inner and outer beauty to all people in the world

BEAUTIENA [ˈbjuːtina] is a combined word of "beauty" and "ena" which means inside in Esperanto language. Following the brand name, beauty inside, our mission is to provide inner and outer beauty to all people so that we become what we would like to be. We make it happened through continuous research and development, through making the finest products in the industry, and through making a positive impact in communities where we live and work.

BEAUTIENA is founded in 2021 and based in Southern California and Seoul, Republic of Korea.